Caption: Seaing is Believing! multi-media ad campaign for the 2006 Lake Union Boats Afloat Show launches September 5 in the Seattle market. Developed by remerinc in Seattle, the brand campaign marks a major shift by the Northwest Yacht Brokers Association in their approach to selling boats from promotional marketing to branded advertising. “At any one given moment a few people are going to buy a boat or yacht – but many thousands will consider it,” said Dave Remer, president of remerinc who developed the campaign to connect the public with the sentiments and ideals of boating. “Our creative suggests a childhood innocence – that we have imagined boating since we boarded a boat for the first time or set-foot on a dock,” said Remer. “These ideals last well beyond the day the boat leaves the broker’s dock or is put on the trailer for the first time.”

Photo credit: remerinc